What exactly is a Beacon?  A beacon is a device that uses Bluetooth technology to transmit a signal to an enabled device, often an app on a smart phone. Once the connection has been made between the beacon and an app on a user's smart phone, the app will respond based on its design and programming. For example, entering the range of a beacon can prompt the users' phone with a push notification with whatever the app is designed to prompt for that beacon.  How does this […]