Mobile ordering had been on the rise leading into 2020, but Statista had no idea what was about to hit the world when conducting their analysis in 2019. They estimated by the end of 2021, 73% of ecommerce ordering would take place from a mobile device. This growth has likely accelerated due to the state of the world these past several months. […]
What exactly is a Beacon? A beacon is a device that uses Bluetooth technology to transmit a signal to an enabled device, often an app on a smart phone. Once the connection has been made between the beacon and an app on a user's smart phone, the app will respond based on its design and programming. For example, entering the range of a beacon can prompt the users' phone with a push notification with whatever the app is designed to prompt for that beacon. How does this […]
